As we move into 2022 marketing and branding continues to evolve at a rapid pace. Large organisations are moving more and more into investing in the ‘Influencer Branding’ or ‘Online Celebrity’ world.
Marketing and branding is evolving right back to where it all started.
Word Of Mouth
The concept of branding is shifting – it’s not just about what your business does anymore, or who you are as a company. It’s all about you. Your personal brand is the way that people see you, the values that you stand for, and how you present yourself to others. Customers are coming along for the ride and want to experience your world up close and personal. We are being thrusted into the new age of marketing and branding known as ‘Influencer Branding’
Influencer branding is not new. Think back to the 1950s when many celebrities were the face of products. This trust in an authority figure has never gone away, and it can be traced back to ancient societies who used prophets for this same purpose. As long as people have felt powerless, they’ve sought out others with power, like politicians, for advice and guidance. However no one could have predicted quite how powerful the internet would become and the impact it would have on our lives.
influencer branding has allowed brands to take the place of magazines and newspapers as a way to get closer to their target audience. Brands and companies are turning to social media influencers and celebrities to advertise their products. The idea behind this method of marketing is that these influencers and celebrities have a strong following on various platforms, people will be more likely to buy what they promote. Social media has made it easier for brands to reach their target audiences through advertising on platforms, such as Instagram, Facebook, and of course LinkedIn!
So what does this mean for yourself and your business? GET PREPARED to eventually be showing almost everything you do in your working day. Sharing your world is fast becoming our new validation and content our new currency!
So here comes 2022 make sure its your most TRANSPARENT year yet! GO GET YOURS!