Great talent and a hard work ethic is NOT ENOUGH to get ahead in the modern world
This may have been true for the baby boomer generation of yesteryear but this is 2021 and the battlefield has evolved. As technology now dominates the way we communicate it brings with it a new world of challenges for modern business. It does not matter whether you are an independent creative or a CEO you must be aware of what changes you need to make in order to break through the noise of the market. Your current skills, work ethic and view of marketing are likely out of date and will keep your business trapped in the past and dangerously undiscoverable to your clients.
The solution is to drive your message into the widescreen with competitive online marketing combined with traditional promotional activity.
Every online platform and social media app has a unique pool of customers waiting to connect with you and your business. If a new or existing business is not prepared to connect with them someone else will. There is an increasing gap between established business and the new. The later shouting from the hills in a new way but more importantly literally into the hands of a new era of customer wanting to consume products from their phone or laptop.
Do not shy away from starting that account on social media you have been putting off for your business. You need them all and you need them NOW.